Ardent places £40m Loadall order
Leicestershire-based dealer Watling JCB has taken a £40m order from Ardent Hire Solutions for 700 Loadall telescopic handlers and rough terrain forklift trucks.
Most of the order is for Loadall telehandlers, made at JCB’s World HQ in Rocester, including a large number of the flagship JCB 540-200 all-terrain telehandlers with 20-metre reach. Ardent has the UK’s newest and largest fleet of 540-200 models.
JCB UK & Ireland sales director Dan Thompstone said this was JCB’s biggest telehandler order so far this year, from anywhere in the world.
The rough terrain forklift trucks in the order are manufactured at JCB Compact Products in Cheadle, and are aimed at Ardent’s customers working in the events sector.
Ardent was established last year from the amalgamation of Fork Rent and One Call Hire. With its head office in Middlesex, it operates out of 12 depots and has more than 5,000 machines in a fleet worth approximately £150m.
Ardent commercial director Tom Gleeson said: “Ardent Hire Solutions is increasing its share of the UK hire market and we intend building on that position by investing in the best equipment on offer. Our purchase of JCB machines is our largest investment so far this year. We are committed to invest in the best, most technologically advanced machines for our customers offering far superior products then any of our competitors. The service excellence and quality of goods provided by both JCB and Watling JCB is one of the main factors we continue our strong partnership.”
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This article was published on 6 Sep 2016 (last updated on 6 Sep 2016).