ECI has been a JCB dealer for 30 years but identified ADTs as a significant a gap in its product portfolio. It approached Bell Equipment, believing it to be the best ADT maker around.
“There is a good synergy between the Bell ADT range and the JCB machines we already sell to our customers,” said ECI managing director Denis Murray. “For example, on bigger projects where we supply JCB excavators, there is clearly a need for high-quality dump trucks as well.”
ECI and Bell already both work with the finance company, Deutsche Leasing.
Promoting the Bell range across Ireland will be the responsibility of sales director Denis O’Kelly. He said: “The combination of machine quality, robust financing and the superb servicing and support provided by Bell makes for an impressive overall package.”
Bell Equipment UK managing director Nick Learoyd said: “ECI JCB is an extremely credible operator, with 30 years of success already behind them. We have a good fit, in terms of product portfolio and financing, and we believe they are the perfect choice to drive our growth across Ireland at this exciting time for construction.”
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