Construction News

Fri March 29 2024

Related Information

JCB acquires generator business

29 Oct 15 JCB Power Products has acquired diesel generator producer Broadcrown.

The acquisition of the Staffordshire-based Broadcrown will extend the range of generators offered by JCB Power Products, which began offering its own generator range in 2006 to coincide with the launch of the JCB engine. 

JCB Power Products director & general manager Jonathan Garnham said: “JCB Power Products already has an excellent generator range sold through a network of 150 dealers. This purchase offers us a fantastic opportunity to accelerate the growth of the JCB Power Products business by significantly extending the range. It also offers a great opportunity for the fuel-efficient JCB engine to power more generators.”

JCB Power Products currently offers a range of over 200 generators from 8-3300kVA, 35% of which are powered by JCB’s engines. Its products are sold in all territories globally, apart from North America. Operating through the existing JCB construction and agricultural dealer network, JCB Power Products also has specialist dealers who have experience of larger power requirements, installations and service and support packages.

Established in 1976, Broadcrown has a 29,000 sq ft assembly and test facility at Hixon, near Stafford, a 19,000 sq ft assembly plant in Newtown, Wales and employs more than 100 people. 

The new business will operate under the name of JCB Broadcrown and its products will be marketed as Broadcrown. The business offers a full portfolio of products and services, providing power solutions to a diverse range of industries and sectors. The company specialises in diesel generators and power generation systems providing power from 6 kVA to 30 mVA.

Got a story? Email news@theconstructionindex.co.uk

MPU
MPU

Click here to view latest construction news »