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More Cats for Hewden's core fleet

17 Jul 14 Plant hire firm Hewden has ordered a further 26 Cat hydraulic excavators from Caterpillar dealer Finning.

Hewden is adding five Cat 312E excavators
Hewden is adding five Cat 312E excavators

The £3m order takes the total value of Hewden purchases from Finning in the last 12 months to £35m.

The new order consists of 21 Cat 320EL and five 312E excavators. This adds to the fleet of 109 excavators purchased earlier in the year and the 463 telehandlers purchased in late 2013.

In the last 12 months Hewden has bought 598 new Caterpillar machines of one kind or another.

Hewden director Mark Hogg said that since introducing a guaranteed next day delivery service for the most commonly hired machines, demand had picked up. “Our core fleet next day delivery guarantee has been a real success, with the 109 excavators previously purchased from Finning proving to be very popular,” he said.

Despite no longer being owned by Finning, the hire firm remains comfortable with Cat machines. Finning strategic plant hire account manager Andy Davies said: “With nearly 600 new units in the core fleet, Caterpillar machines are now a significant part of the Hewden customer offering.”

Hewden was owned by Finning from 2001 to 2010, during which time 30% of its entire inventory (by value) came to be Caterpillar branded. Finning sold Hewden for a loss in 2010 to Sun European Partners. With no obligation to Finning, Hewden began to buy other brands and disposed of a lot of Cat machines. The big orders of the past 12 months represent a swing back to Cat (and its dealer Finning) for Hewden.

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MPU

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