For four decades, SED was the venue to see big earthmoving equipment in action. From 2013, Plantworx will be the place to visit.

Above: Plantworx aims to recapture the popularity of SED.

The official description of Plantworx is ‘The UK’s Dedicated Working Construction Exhibition’. The key word here is ‘working’, and the intention is to provide meaningful demonstrations of all the latest machines and attachments for visitors to the show.

The Dig Zone at Plantworx will provide plenty of opportunity for the newest earthmovers to be seen in action. Exhibitors with demonstration plots will stage displays to show how their products will make sites safer and more productive.

A particular focus will be on promoting the correct selection and use of attachments and instrumentation to carry out different tasks more much efficiently.

Demonstrations

Having visited construction equipment shows since 1963 as a student, plant advisor with a major UK contractor, and member of the construction press, Nick Johnson has established strong views on what constitutes a worthwhile exhibition demonstration.

He has agreed to help the Plantworx organisers work closely with those companies taking demonstration plots to ensure that the show is used to highlight the operational and economic benefits of new products.

Johnson says: “It is very easy to attract attention by having well known machines ‘dance’ or build ‘mountains’. But an exhibition presents an excellent opportunity to really help get new concepts noticed and established.

“The trick is show off new products operating continuously in a realistic setting so that, when visitors stop and watch, their full practical advantages can be immediately grasped.”

Early interest

There has been high demand for the Dig Zone at Plantworx, with 79% of the demonstration plots already snapped up. Companies which have booked include: Ammann, Avant Tecno, Auger Torque, Case, Cautrac, CETA, Hill Engineering, Hyundai, JCB, NC Engineering, New Holland, Scanlaser, Takeuchi, Terex, U-Mole, Volvo and Wacker Neuson.

With Plantworx following shortly after Bauma 2013 in Germany, there will numerous new earthmoving products which get their UK exhibition debut at Stoneleigh Park.

Plantworx 2012 takes place at Stoneleigh Park venue on the 14th, 15th and 16th May.

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