Dragan Maksimović joined Sika in 2002. Based in Belgrade he was responsible for developing the company’s operation in Serbia.
As UK general manager, he has been given the target of achieving 6% sales growth in the first year and maintaining profitability.
The stated strategy is to develop the network of specifiers, strengthen relationships with key specialist distributors and add to the Sika contractor networks. The company will also continue to focus on securing major projects via its major project management team.
“I strongly believe that teamwork stands behind every result and that people do make the difference,” said Mr Maksimović. “Relationships inside the company and towards the customers are the main drivers for sustainable good results. Sika UK is a strong company and I am looking forward to the challenge of growing the brand in the UK.”
He takes over from Ivo Schaedler, who been promoted to area manager Europe South, which for Sika includes the UK, Ireland, Portugal, Spain, France, Italy, Greece and Mauritius.
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