Clearly concerned about any accusations of facelessness, however joshingly delivered, the good folk in the Case publicity wing have been swift to prove me wrong.
They have supplied me with evidence that their tall man does indeed have face, complete with the response:
"We are delighted that our usually slick marketing operation is acknowledged... However, we can assure you that the vast majority of our customers are very happy (see more evidence in this picture) regardless of their shape or size. Perhaps we were a bit headless on this occasion due to the masses of interest being shown in our ProCare support programme."
This photo has been sent out by the publicity wing of Case Construction Equipment to accompany a news release about the company's new all-in-one heavy machine support programme, ProCare.
Companies the size of Case generally have systems in place to ensure that publicity stills like this go through strict corporate vetting procedures. They must ensure that they send out the right corporate message and that all the appropriate health & safety protocols are being adhered to.
Case has a slick marketing operation so this particularly image has probably been scientifically constructed to convey a very particular message. However, I just can't quite decide what it might be.
The B100C backhoe loader has been equipped with a support arm and chain cutter, mounted in place of the traditional backhoe, that offers a new ingenious, yet simple, method for cutting blocks of marble.
The BI00C was fitted with a chain cutter (CST 965) developed by Benetti Macchine SpA, who are based in Carrara and specialise in supplying marble-cutting machines.
The ConExpo trade show in Las Vegas earlier this month provided another opportunity for Chinese manufacturers to show that they are catching up with the more established plant manufacturers of the world.
There are dozens of Chinese manufacturers – there must surely be massive consolidation to come at some time in the future – and the product quality varies, inevitably. At the top end, LiuGong is generally recognised to be one of the best of the Chinese manufacturers, along with the likes of Sany and a small handful of others.
LiuGong has been selling machines in Europe for seven years and in June 2012 opened its European headquarters in Almere, Netherlands.
Lancashire-based Bradley Demolition reports time and fuel savings of around a third from using Rotar attachments.
Bradley Demolition owns and operates a range of specialist machines and equipment, including excavators to 60 tonnes and high-reach excavators with a range of attachments including cold cutting sheers and concrete pulverisers.
It also has Brokk 90 and Brokk 45 remote control excavators as well as concrete crushers, skip wagons and dust suppression equipment.