Construction Jobs

Group Digital Marketing Manager

Job Description

At Bellway we recognise that people are the key to our success and our goal is to provide a rewarding and fulfilling career in line with our values of quality, service and trust. In addition to this we are committed to being a more inclusive employer and invite applications from a variety of backgrounds. There is an exciting opportunity to join Bellway, one of the UK’s largest house builders. Our Head Office located in Woolsington, Newcastle is looking to recruit a Group Digital Marketing Manager to join our Marketing function. The Role Reporting to and assisting the Group Head of Marketing you will be at the forefront of Bellway’s marketing function – taking ownership of all things digital and leading a team of ten colleagues. Principal accountabilities of the Digital Marketing Manager role include: Lead the digital team covering social, digital copywriters and coordinators/administrators Own the development and day-to-day technical maintenance of three consumer facing websites and one corporate website as well as the ecosystems to which they are attached Own the implementation of the digital strategy: Devise an effective digital marketing strategy to drive traffic and increase conversion Create a unified user experience Utilise all digital channels/platforms including, but not limited to: (websites, email, social media (organic & paid), SEO and paid search) Ensure that all channels are integrated and aligned to deliver marketing goals Establish KPIs and implement the reporting model for measuring digital performance Continue the development of the consumer facing content framework Work closely with operating divisions, marketing managers/coordinators to: Work in collaboration to define the digital proposition Devise hyperlocal initiatives Ensure divisions are in a position to operate in accordance with the digital strategy Work closely with marketing and UX/development agencies to: Manage relationships Conceptualise and deliver marketing initiatives Play a key role in the optimisation of the marketing tech stack to support all facets of the marketing function Identify opportunities, trends and ways of working which may improve performance and/or UX Advising wider teams and the business on best practice Govern digital channels to protect the reputation of the business and ensure execution is in line with the wider digital strategy/company goals Experience, Qualifications and Skills Experience Extensive work experience in digital marketing, specifically Experience in the role of Digital Marketing Manager is preferred Proven experience of creating and implementing a digital strategy spanning (websites, email, social media (organic & paid), SEO and paid search) Experienced user of CMS’, reporting tools such as GA and have a working knowledge of HTML and CSS Experience of creating a seamless UX across all digital touchpoints Experience in devising and utilising reporting models to make decisions Knowledge of CRM systems and integrations with marketing tech stacks Strong stakeholder management and decision-making skills Experience managing a team of digital experts Knowledge of the Property Industry is desirable Qualification and Training Degree Qualified in a relevant subject area. Skills and Aptitude Must have a passion for digital marketing and an appreciation for the need to continuously develop/challenge ways of thinking and working. Must have an in-depth knowledge of digital best practice and latest trends. Enthusiastic, a problem solver and a creative thinker Hands on and strategic with the ability to devise and deliver digital initiatives designed with specific objectives in mind Excellent attention to detail Ability to thrive under pressure in a fast-paced environment Methodical, conscientious, organised and works to deliver high standards Committed to diversity and inclusion The Role and Working Conditions Willing to be flexible in respect to day to day duties and hours worked. Office based role Core working hours In return we can offer you: Competitive salary Competitive annual bonus 25 days holiday, plus bank holidays Contributory pension scheme Life assurance We reserve the right to close this vacancy if a large volume of applications are received.