After a challenging 2009 for Reed Business Information, the team at RBI’s SED was looking forward to 2010 with renewed optimism. However, the decision has now been made to call off the SED show for 2010.
The next National Event for Construction will now not take place, until the 17, 18 and 19 May 2011. It is hoped it will continue to run as an annual event from 2011 at its Rockingham Motor Speedway home.
Tim Porter, head of sales at SED announced “This was a difficult decision but, on balance, the right one and we are looking forward to a much more positive approach to 2011, when the current economic climate and uncertainty in the market has improved. When speaking with SED exhibitors and other industry professionals, the consensus seemed to be that, although an improvement is expected around April 2010, a significant, established upturn would not be seen until the end of the year. This obviously means that, although construction is recovering, budgets would still need to be managed tightly.
Also, and significantly, 2010 unexpectedly became a three construction event year as a result of Hillhead's postponement from 2009. We know that for those of you who already have a commitment to Bauma or Hillhead, a year's grace from SED will most certainly relieve pressure on your 2010 promotional budgets.”