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Fri March 05 2021

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Atkins project in Jeddah gets under way

16 May 14 The Atkins-designed Prince Sultan Cultural Centre project has been officially inaugurated and construction is set to start this year.

The mixed-use project will provide housing for 15,000 people in Jeddah in Saudi Arabia. Atkins’ masterplan for the project has been designed to stimulate 'social wellness', encouraging involvement from the community to promote physical and mental well-being. From any location within the development, people will be less than a five minute walk from green open space.

Atkins’ design director, Janus Rostock, said: "We've developed a set of criteria to assess the plan against our 'wellness concept' and every element within the masterplan has to meet these. What we end up with is a city within the city of Jeddah – a fully self-sustaining mixed-use development which supports a vibrant community and healthy, active lifestyles.

"This represents a step change in how mixed-use masterplans are designed in the Kingdom of Saudi Arabia and beyond. Our client has a very clear and determined vision of what they want to achieve and the result will be an exemplar project for the whole region."

Atkins' masterplan incorporates residential, culture, healthcare, education, retail, commercial offices, exhibition and hospitality space and an integrated public realm network. At the centre will be a cultural centre, which celebrates Arabia past, present and future.  

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