Independent web auditor Hitwise analysed the traffic of three leading sites for 12 weeks up to 27th November and found that half (49.56%) of all pages viewed were on The Construction Index. Construction News (“cnplus”) had a 37.46% share and New Civil Engineer had 12.97%.
Measuring individual visits to each site, The Construction Index share was 48.73%, to Construction News’ 34.97 and New Civil Engineer’s 16.3%.
The Construction Index’s own traffic data, gathered using Webalizer, shows that in November there were a record 1,221,541 page impressions from 199,478 visitors.
Managing Director Paul Buist said: “We knew that our traffic has been growing strongly month on month, thanks in part to our own hard work and product development, and thanks also to other sites choosing to go behind pay walls. But for Hitwise to determine that we have practically 50% of the market is very encouraging news both for us and our advertisers who support us. In some weeks our share has been as much as 60%.
He added: “We have no intention of resting on our laurels, however. We have recently expanded our plant coverage, signing up the well-known Digger Blog for our site, and have several new initiatives in the pipeline that we will be announcing in the weeks ahead.”
Despite a severe downturn in the construction industry, The Construction Index has continued to increase its revenues and maintained an industry-leading advertiser renewal rate of close to 90%.
Hitwise is a subsidiary of Experian and is the leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with more than a million websites across 160 industry categories. Hitwise collects internet usage information via a combination of ISP data partnerships and opt-in panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers.
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