The first project on site - a joint venture between the Haathee Group and Indian based developer Umiya - is a £10m development in Goa overlooking the Arabian sea. The first role for John Rowan and Partners is to work with the contractor on the 80 home project to develop the show home. This will benchmark the expected build quality and act as guidance for the local supply chain.
John Rowan & Partners partner Gurpal Virdee said: “It’s encouraging to see that British quality standards are seen as the exemplar in India and provide developers with a key selling point. The work we do helps them leverage greater value for the development. The ability to promote developments which are improving quality with a right-first-time approach is helping the client to build their brand and reputation in India."
Sunny Patel, partner at the Haathee Group, added: “Non-resident Indians are one of the biggest target markets for luxury developments across India. For many luxury developers in India there is the issue of meeting client expectations of western build standards. We’ve found that projects delivered with a higher standard of quality have sold 30% quicker.
“Using John Rowan & Partners creates a level of reassurance for our clients and from a commercial point of view, helps us to differentiate our projects, setting them at a higher standard than the rest.”
Talking about the Goa project, Virdee added: “The superstructure build is excellent but it is the quality of the finish where we can really make a difference. There is also a relationship role to play in working with the supply chain to encourage and improve training and skills. The workforce in India is very transient and can easily leave a site if the project is seen as difficult. It is a balancing act to raise standards and upskill the workforce along without losing resource.”
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