Based in Talke, near Newcastle-under-Lyme, Coates will offer the full range of Case machines from mini to heavy-line. It will also provide after-sales product support and maintenance services.
Coates sales manager Richard Parry said the company had been keen to move on from selling used equipment to new machinery. He said: “Case machines have an excellent reputation and we wanted to work with a global manufacturer that could offer our customers the complete package – an extensive range of class-leading machines together with excellent support and back-up, which is exactly what Case can provide.”
Andy Blandford, head of the CNH Industrial Construction Equipment business in Europe Middle East and Africa, said: “The addition of Coates to our UK dealer network brings on board a quality partner that is a good fit to our strategy of building a network of strong dealers that have the capability to grow, and provide our customers with the highest level of service.”