It is the fourth new Case dealer to be appointed in the UK this year.
Johnson, already a dealer for Case IH, will cover Staffordshire and Shropshire for Case Construction Equipment.
Sales and service manager Les Bailey said: “Our decision to work with Case was a very easy one. This is a premium brand that offers a wide range of exceptionally well-built, reliable machines, equipped with the latest fuel efficient technology, at highly competitive prices. With our experience and local market knowledge we are confident we can grow this brand across our region. We have an excellent reputation and established base to work from, combined with experienced, highly trained staff, who can offer first class support.”
Scott Freeman, business director CNH Industrial Construction Equipment for UK & Eire, said: “I am extremely pleased with the appointment of Johnsons. Historically we have not had a strong representation in this important area, and now we can give customers the option of the full range of Case equipment backed with a good service offering from a strong established dealer.”