His job is get 85,000 people to register as qualified engineering technicians by 2020.
There are currently approximately 15,000 EngTechs and the campaign, launched last year, is aiming for 100,000 by the end of the decade.
EngTechNow is a joint project between the Institution of Civil Engineers (ICE), the Institution of Mechanical Engineers (IMechE) and the Institution of Engineering & Technology (IET), in conjunction with the Engineering Council. It is supported by the Gatsby Charitable Foundation and championed by Lord Sainsbury.
The amply qualified Blane Judd BEng FCGI CEng FIET FCIBSE FInstLM said: “I am thrilled to be starting as CEO of EngTechNow at such an exciting time for the campaign.
“Engineering Technicians (EngTechs) are at the core of every engineering project and are the people with the expertise to turn great engineering ideas into reality. EngTechs are critical to the UK economy and it is encouraging to see government and industry increasingly seeing the value of the internationally recognised standard of engineering skills and experience professional registration provides.
“I am looking forward to promoting the hugely important contribution that Engineering Technicians make in all aspects of engineering and boosting the number of employers willing to support their staff in taking up the opportunity presented by EngTech registration.”
Blane Judd is a chartered engineer and fellow of City & Guilds, the Institution of Engineering & Technology, Institute of Leadership & Management, the Royal Society for the Encouragement of Arts, Manufactures & Commerce, the Royal Institution, the Chartered Institute of Plumbing & Heating Engineering and the Chartered Institution of Building Services.
He was chief executive of the Building & Engineering Services Association from July 2011, when it was the Heating & Ventilation Contractors Association, until June 2013.