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European equipment sales hold up despite regional disparities

18 Mar 16 The European construction equipment market performed relatively well last year, but poor sales in Russia distorted the overall figures.

Sales grew considerably in some countries including Italy, fell in some including France as well as Russia and remained stable in the UK, Germany and the Nordic countries.

The sector saw a moderate decline of -2.5%  in 2015, primarily attributable to the Russian market. However, elsewhere there were encouraging signs of improvements in machinery demand, according to a new report from the Committee for European Construction Equipment (CECE).

Construction equipment performed better than civil engineering equipment, earthmoving and road construction machinery, says the CECE Annual Economic Report 2016.

CECA says that the growth of the European construction equipment sector seen in 2014 could not be sustained in 2015: hence the decline in sales by a moderate 2.5%. However, “what looks like bad news needs to be interpreted carefully”, said Sebastian Popp, economic expert at CECE. Within Europe, market developments were highly diverse.

“We saw growth of almost 40% in Italy, but also declines of 25% in France,” said Popp. “France had a very bad year, but showed clear signs of stabilisation towards the last quarter.” Central and Eastern European countries and Southern Europe were the pillars of growth, though from very different start points. Germany, the UK, and the Nordic Countries remained the anchors of stability.

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The continued free fall in the Russian market was a decisive factor distorting the overall market statistics. In fact, sales in Europe excluding Russia saw growth of 3.5%, ranking Europe without Russia in the top three performing regions in the world in 2015, behind only the Middle East and India.

Against a backdrop of declining world equipment sales – down -11% - Europe should be seen as a positive example, said CECE. What remains notable is that the European construction equipment sector is an exporting industry, it said. Even with declining worldwide sales, exports from Europe to the world grew slightly, by 4% in the first 10 months of the year.

The CECE Barometer, an indicator for the construction equipment industry in Europe, grew significantly in the last quarter of 2015 and the first quarter of 2016. The index is clearly in a positive zone, which suggests a positive first half of the year when it comes to equipment sales, said CECE

Looking at the European market in 2016, it seems most likely that the recovery in Southern Europe will continue, particularly in Italy and Spain. Fuelled by infrastructure investments, Central and Eastern Europe should continue its growth. France could win back a portion of what was lost in 2015. The high volume markets like Germany, the UK, Nordic countries, Benelux, and Austria and Switzerland are not expected to see further growth, but a slump isn’t expected either.

Turkey has the potential to further accelerate growth, but political issues could limit investment activity. However, no significant change is anticipated for Russia. Overall, this translates into a modest single-digit growth rate as the most realistic scenario for sales in Europe.

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