From its base in Bedford, John Hanlon will cover a wide area of the southeast and East Anglia, from north London and Essex up to Northamptonshire, Cambridgeshire and across to Suffolk and Norfolk.
They are the sixth new dealer to be appointed by Case in the UK in the past 12 months.
Andy Blandford, VP sales and marketing CNH Industrial Construction Equipment for Europe Middle East and Africa, said: “This is an established proactive business that is also expanding. Bringing them on board will ensure that our growing customer base in these regions will have access to a dealer who can provide the highest level of service.”
Hanlon sales director Richard Hanlon said: “Teaming up with Case Construction is a natural progression to our on-going business development. We can now offer a very comprehensive line of construction equipment for our rental customers as well as machine sales opportunities, which will be supported with an excellent parts and service offering. We are also planning to expand our operations by opening a new dedicated sales and service department in Norfolk, which will enable us to respond even more quickly to our customers based in this part of our region.”