As part of the partnership agreement, JCB branding will appear on the Williams Mercedes FW40 chassis and rear-wing end plate from the start of the 2017 season. JCB will also feature on the race suits and helmets of drivers Felipe Massa and Lance Stroll, and, from the British Grand Prix onwards, all trackside personnel team kits.
The popularity of Formula One around the globe is seen by JCB as offering a great opportunity to promote its brand to both new and existing customers and drive sales.
“I am an engineer and a manufacturer and designing and engineering innovative products is at the core of what JCB does," said JCB chairman Lord Bamford. "We frequently combine our engineering expertise with some of the best automotive technologies which means our machines are very fuel-efficient and intuitive to operate. Our partnership with Williams Martini Racing builds on that innovative and technological link, and our company’s long association with motorsport.”
"We are delighted to welcome JCB to our family of partners," added Williams Martini Racing deputy team principal Claire Williams. "Engineering and innovation are also at the core of everything we do at Williams, which makes this partnership one of shared values and aspirations. We share a similar drive to continually push boundaries and not rest on our laurels in our desire to be the best. I know this will be a successful partnership for both our brands, and I look forward to embarking on this journey with such a prestigious brand as JCB.”