JCB wants to build an 18-hole, 7,150 yards, Par 72 championship golf course on 240 acres of countryside to the south of its World HQ at Rocester. It will be made available mainly to JCB’s global network of 770 dealers when they come to visit with customers.
As previously reported, the course will be built around Woodseat Hall, an 18th Century mansion that is currently in ruins but will have be renovated as the course clubhouse and a five-star hotel for JCB’s visitors from around the world.
East Staffordshire Borough Council’s planning applications committee yesterday unanimously approved the scheme. Tenders are now being invited for phase one of the project, which will involve earthmoving works and initial landscaping.
JCB said that the golf course would become “the biggest marketing tool available to JCB in its history, helping grow sales and create jobs”. It aspires to host a major tournament at the course one day.