The deal with Watling JCB is for JCB Loadall models ranging from six to 17 metres reach, including the six-metre JCB 525-60 Hi-Viz models.
The new machines follow the arrival of a further 28 Loadalls at Mervyn Lambert last year, taking the total value of JCB equipment purchased in the last 12 months to nearly £3.5m. The firm now has more than 200 JCB telehandlers and backhoe loaders in its fleet.
Director James Lambert said: “We continue to choose JCB Loadalls for the quality of the all round package. We have a strong relationship with our dealer, they are good value and there is a high preference for JCB machines among our customers thanks to its strong brand appeal.
“The six-metre machines are in high demand across various applications from farming to confined construction sites. The new JCB 525-60 HiViz models fit the bill and are proving very popular for their ability in tight spaces.”