He starts work in January and replaces Mike Potts, who was let go last month. Nationwide Platforms, the UK market leader in the hire of powered access platforms, saw a 5% decline in its revenues in the first 10 months of 2013.
Mr Fish worked for Aggreko from 2004 to 2012. More recently he has been acting as a consultant to Ainscough Crane Hire.
Mr Kenny said: “Jeremy joins the organisation at a time of real sales and customer focus in the UK. We are committed to delivering increased shareholder value whilst ensuring our customers enjoy high levels of quality and service through our differentiation strategy and wide product range. Jeremy’s role, along with the wider UK leadership team, is to ensure the organisation is in the right shape to deliver on these commitments”.