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Mon April 19 2021

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Publicity campaign hopes to boost construction recruitment

25 Sep 15 The Construction Industry Training Board (CITB) is spending £5m of levy funding over the next five years on a publicity campaign to persuade young people to join the industry.

The Go Construct logo
The Go Construct logo

The Go Construct campaign aims to challenge widely held preconceptions about what working in construction is really like and demonstrate the variety of career options and entry routes available.

Designer Wayne Hemingway has been appointed spokesperson for the campaign. He said: “There is real honour in being part of a team that delivers the nation’s schools, hospitals, public buildings and spaces and the homes that we need. We are in danger of becoming a nation where management consultants have no offices to consult in and beauticians have no beauty parlours to beautify in.

“We need bricklayers and plasterers but equally we need occupational health nurses, environmental sustainability experts and people who can programme the advanced design systems that make modern construction projects possible. Whatever your skills and interests there is likely to be a construction career you can excel in.”

One of the contractors backing the campaign is Morgan Sindall, whose construction managing director Pat Boyle said: “Too often have we seen sectors within the construction industry in competition for talent. What this industry really needs is to have one holistic voice to bring in the very best, people who choose a career in construction ahead of any other sector. If we are to bridge the impending skills gap and attract the more than 220,000 people we need, we must put our full support behind initiatives such as Go Construct.”

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