The research study - the first of its kind in the Polish market – is aimed at investigating the perceptions of developers, investors and major tenants about of the economic value of green buildings.
The project is the result of cooperation between strategic project partners: Buro Happold, Colliers International, Imtech, Jones Lang LaSalle, Hill International, Hochtief Facility Management, Philips Lighting, PRC Architekci and Skanska. PwC will overseeing the content, development and analysis of the results.
“The broad research scope is the result of partnership working between the leading companies, representing Poland’s property sector,” said Katarzyna Chwalbi"ska-Kusek, business development and marketing manager for Buro Happold in Warsaw. “The research covers all the important aspects of sustainable building especially what is understood by the terms green or sustainable building.”
The first project phase explores market perception in five key categories: asset value, design/construction costs, operating costs, risk mitigation, and workplace health and productivity. The initial findings will be written up and presented during the United Nations COP19 (Conference of the Parties) in November in Warsaw.
“The second phase will provide the market with data that has until now only been available internally and will show the business case for sustainable building in Poland. Particularly interesting will be the exploration of differences in the perception of these types of buildings in the market and the actual costs and benefits,” said Dominika Czerwi"ska, the manager of membership and Europe network at the World Green Building Council. “This research will help to understand what is happening in the market, identify current and future demand, and address what further actions would be best to drive a market transformation. The project will also raise awareness of what sustainable building actually means in practice.”
The Construction Marketing Group’s mission is to raise the profile of the marketing profession within the construction and property market.
The Polish Green Building Council is a non-profit organisation involved in the promotion of sustainable design, construction and building use.