NewslettersNewsletters

Construction Tenders

Wed August 15 2018

Related Information

Business services: law, marketing, consulting, recruitment, printing and security

Tender Details
TitleDescription
StatusContract notice
ProcurementRestricted procedure
Award CriteriaThe most economic tender
Date Published11th Aug 2018
CountryUK
Reference2018/S 154-353412
Main ActivitiesGeneral public services
Location-
CTypeServices
Common Procurement VocabularyBusiness services: law
marketing
consulting
recruitment
printing and security
Advertising and marketing services

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses
Transport for London
55 Broadway
London
SW1H 0BD
United Kingdom
Contact person: Miss Ellena Blakey
Telephone: +44 2070000000
E-mail: ELLENABLAKEY@TFL.GOV.UK
NUTS code: UK

Internet address(es):

Main address: https://tfl.gov.uk

Address of the buyer profile: https://tfl.gov.uk

I.2)Information about joint procurement
I.3)Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at: https://procontract.due-north.com/Home/About
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://procontract.due-north.com/Home/About
I.4)Type of the contracting authority
Body governed by public law
I.5)Main activity
General public services

Section II: Object

II.1)Scope of the procurement
II.1.1)Title:

GLA 81132 ArcelorMittal Orbit creative, marketing and digital agency support

Reference number: DN358532
II.1.2)Main CPV code
79000000
II.1.3)Type of contract
Services
II.1.4)Short description:

The Slide creative and wider ArcelorMittal Orbit integrated campaigns have been very successful so far, helping make a loss making venue profitable. However, by the time this tender process is completed, some of these campaigns and overarching creatives will have been in market for 2 years.

LLDC are therefore looking for a partner to develop or evolve an overarching creative solution(s) for the ArcelorMittal Orbit and The Slide and help meet the objectives.

II.1.5)Estimated total value
II.1.6)Information about lots
This contract is divided into lots: no
II.2)Description
II.2.1)Title:
II.2.2)Additional CPV code(s)
79340000
II.2.3)Place of performance
NUTS code: UKI
II.2.4)Description of the procurement:

The Slide creative and wider ArcelorMittal Orbit integrated campaigns have been very successful so far, helping make a loss making venue profitable. However, by the time this tender process is completed, some of these campaigns and overarching creatives will have been in market for 2 years.

We are therefore looking for a partner to develop or evolve an overarching creative solution(s) for the ArcelorMittal Orbit and The Slide and help meet the objectives. In developing this overarching creative solution we also require the appointed agency:

— to demonstrate a strategic and creative approach in developing a suite of high impact content.

— to create advertising taglines and provide copywriting support. We see this support taking the form of short form copy on print adverts, and terminology that can be fed across online platforms.

— develop templates / the look and feel for London and UK-wide marketing campaigns. The types of materials regularly used in our campaigns includes but are not limited to:

—— outdoor billboard advertising (static and digital)

—— display advertising (MPU and leaderboards e.g. Time Out)

—— website graphics

—— social media static and motion content

—— bespoke eshot graphics

—— short (10 second) motion digital adverts

—— print adverts in London based newspapers as well as Tourism magazines.

— help reinvigorate the ArcelorMittal Orbit as a visitor attraction with stunning London skyline views, and make it clear that this attraction is situated in Queen Elizabeth Olympic Park.

— provide strategic counsel and creative ideas on how we can drive consumer engagement and boost ticket sales through social media and digital activity – in particular, how this links through to the website and PPC (see list of tasks above).

In addition, we will need more practical, day-to-day support, including, but not limited to:

— delivery of ad-hoc advertising and marketing materials, to support promotional opportunities which fall out of campaign periods.

— maintenance of the ArcelorMittal Orbit website.

— hosting of the ArcelorMittal Orbit website and ensuring excellent site performance including providing out-of-hours support in the site of major site issues (eg the site going down or a security breach).

— development of new features, pages and functionality for the ArcelorMittal Orbit on request from LLDC Marketing team.

— management of the ArcelorMittal Orbit PPC programme, including PPC ad buying (and providing PPC evaluation and monitoring reports).

— elements of ArcelorMittal Orbit media buying, particularly around major campaigns.

— periodic Google Analytic reporting – to assist with post campaign evaluation and contribute to strategic decision making based on insights

II.2.5)Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Start: 10/12/2018
End: 10/12/2021
This contract is subject to renewal: no
II.2.9)Information about the limits on the number of candidates to be invited
II.2.10)Information about variants
Variants will be accepted: no
II.2.11)Information about options
Options: yes
Description of options:

This is a contract for 2 years with an optional extension of 1 year.

II.2.12)Information about electronic catalogues
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description
IV.1.1)Type of procedure
Restricted procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure
IV.2.2)Time limit for receipt of tenders or requests to participate
Date: 10/09/2018
Local time: 10:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates
IV.2.4)Languages in which tenders or requests to participate may be submitted:
English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence
This is a recurrent procurement: no
VI.2)Information about electronic workflows
VI.3)Additional information:

To participate in this procurement Potential providers must first be registered on the TfL e-Sourcing suite. If you have not yet registered this can be done online — refer to the Suppliers Guidance available on the ProContract portal https://procontract.due-north.com/Register

For technical assistance on use of the eSourcing Suite please contact the Pro-Contract Helpdesk directly via email to: ProContractSuppliers@ProActis.com

VI.4)Procedures for review
VI.4.1)Review body
Transport for London
55 Broadway
London
SW1H 0BD
United Kingdom
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained
VI.5)Date of dispatch of this notice:
08/08/2018


Previous Page