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Advertising and marketing services

Published 14/02/2020

United Kingdom

Country UK

Status Contract notice

CType Services

Tender Details
Reference2020/S 032-076480
Award CriteriaThe most economic tender
ProcurementCompetitive procedure with negotiation
Main ActivitiesOther
Common Procurement VocabularyAdvertising and marketing services
Advertising campaign services
Radio and television services
Television services
Date Published14th Feb 2020

United Kingdom

Country UK

Status Contract notice

CType Services

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses
Official name: Network Rail Infrastructure Ltd
Postal address: 1 Eversholt Street
Town: London
NUTS code: UK
Postal code: NW1 2DN
Country: United Kingdom
E-mail: Joyce.Gibson@networkrail.co.uk
Telephone: +44 12345678

Internet address(es):

Main address: https://networkrail.bravosolution.co.uk/web/login.html

I.2)Information about joint procurement
The contract is awarded by a central purchasing body
I.3)Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at: https://networkrail.bravosolution.co.uk/esop/guest/go/opportunity/detail?opportunityId=45644
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://networkrail.bravosolution.co.uk/esop/guest/go/opportunity/detail?opportunityId=45644
Tenders or requests to participate must be submitted to the abovementioned address
I.4)Type of the contracting authority
Body governed by public law
I.5)Main activity
Other activity: Railway Services

Section II: Object

II.1)Scope of the procurement
II.1.1)Title:

Media Planning and Buying Framework

Reference number: project number 19802
II.1.2)Main CPV code
79340000
II.1.3)Type of contract
Services
II.1.4)Short description:

A framework/contract for the provision of media planning and buying services for Network Rail for a maximum period of 5 years consisting of (3 + 1 + 1).

II.1.5)Estimated total value
Value excluding VAT: 17 500 000.00 GBP
II.1.6)Information about lots
This contract is divided into lots: no
II.2)Description
II.2.1)Title:
II.2.2)Additional CPV code(s)
79341400
92200000
92220000
II.2.3)Place of performance
NUTS code: UK
Main site or place of performance:

National across the UK.

II.2.4)Description of the procurement:

A framework/contract for the provision of media planning and buying services for Network Rail for a maximum period of 5 years consisting of (3 + 1 + 1). Network Rail are looking for a partner who can work with multiple parts of the business to identify media planning and buying solutions that can meet a varying complexity of requirements at both a regional and national level. The appointed supplier will be responsible for all paid-for channel planning, strategy and media buying.

The key service deliverables include:

— strategy and planning — media strategies, recommendations, channel and project plans for national and local campaigns which maximise and integrate the use of Network Rail’s owned media channels,

— implementation and optimisation — negotiating buy rates with media owners and in flight optimisation of campaign media,

— evaluation and reporting — Benchmarks and targets for media efficiency and weekly reporting to monitor live campaign performance and provide actionable insight,

— management and administration — media supplier contacts, timely and accurate end of campaign reconciliation and the provision of proactive, flexible and supportive account management services tailored to the requirement,

— performance measurement/monitoring — agreed KPI’s/SLAs to ensure that the supplier is delivering the service requirements.

Out of scope:

— creative development,

— print, event management, mailings and site installation.

II.2.5)Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value
Value excluding VAT: 17 500 000.00 GBP
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 60
This contract is subject to renewal: yes
Description of renewals:

The contract is for an initial 3 years with the option to extend for 1 year plus an additional 1 year subject to performance.

II.2.9)Information about the limits on the number of candidates to be invited
II.2.10)Information about variants
Variants will be accepted: no
II.2.11)Information about options
Options: no
II.2.12)Information about electronic catalogues
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:

Whilst participating tenderers are not required to be members of any specific professional bodies, tenderers will be required to demonstrate required experience and technical ability as outlined in the procurement documents and throughout the tender process.

Prospective tenderers should review the tender documents including the scope of services to ensure that they are fully capable of meeting all the requirements prior to completing and submitting any tender documentation.

III.1.2)Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3)Technical and professional ability
Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description
IV.1.1)Type of procedure
Competitive procedure with negotiation
Accelerated procedure
Justification:

With prior call for competition notice.

IV.1.3)Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated
IV.1.5)Information about negotiation
The contracting authority reserves the right to award the contract on the basis of the initial tenders without conducting negotiations
IV.1.6)Information about electronic auction
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure
Notice number in the OJ S: 2019/S 199-483625
IV.2.2)Time limit for receipt of tenders or requests to participate
Date: 02/03/2020
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates
Date: 23/03/2020
IV.2.4)Languages in which tenders or requests to participate may be submitted:
English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
Duration in months: 6 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence
This is a recurrent procurement: yes
Estimated timing for further notices to be published:

2024.

VI.2)Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3)Additional information:
VI.4)Procedures for review
VI.4.1)Review body
Official name: Network Rail
Town: Milton Keynes
Country: United Kingdom
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained
VI.5)Date of dispatch of this notice:
12/02/2020
More Tenders »
Tender Details
Reference2020/S 032-076480
Award CriteriaThe most economic tender
ProcurementCompetitive procedure with negotiation
Main ActivitiesOther
Common Procurement VocabularyAdvertising and marketing services
Advertising campaign services
Radio and television services
Television services
Date Published14th Feb 2020