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Advertising and marketing services

Published 15/09/2020

London

Country UK

Status Contract notice

CType Services

Tender Details
Reference2020/S 179-433274
Award CriteriaThe most economic tender
ProcurementRestricted procedure
Main ActivitiesHousing and community amenities
Common Procurement VocabularyAdvertising and marketing services
Design support services
Design consultancy services
Project-design services other than for construction work
Graphic design services
Specialty design services
Scale models
Design-modelling services
Architectural design services
Interior design services
Signage
Marketing services
Printed matter and related products
Printed books
brochures and leaflets
Postcards
greeting cards and other printed matter
Miscellaneous printed matter
Printing and related services
Printing services
Digital printing services
Services related to printing
Printing and delivery services
Printing and distribution services
Advertising photography services
Specialised photography services
Studio photography services
Motion picture and video services
Motion picture and video tape production and related services
Motion picture and video production services
Advertising
propaganda and information film and video-tape production
Advertising video-tape production
Date Published15th Sep 2020

London

Country UK

Status Contract notice

CType Services

Contract notice

Services

Legal Basis:
Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses
Official name: Peabody Trust
Postal address: Minster Court, 45-47 Westminster Bridge Road
Town: London
NUTS code: UKI LONDON
Postal code: SE1 7JB
Country: United Kingdom
Contact person: Reena Nijjar
E-mail: reena.nijjar@peabody.org.uk
Telephone: +44 2038284233

Internet address(es):

Main address: https://www.peabody.org.uk/

I.2)Information about joint procurement
I.3)Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./R6F64QS5RG
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted to the abovementioned address
I.4)Type of the contracting authority
Body governed by public law
I.5)Main activity
Housing and community amenities

Section II: Object

II.1)Scope of the procurement
II.1.1)Title:

Marketing Framework

II.1.2)Main CPV code
79340000 Advertising and marketing services
II.1.3)Type of contract
Services
II.1.4)Short description:

This framework relates to the provision of various lots under the marketing framework to enter into call-off agreements to provide services in one or more specified Lots as required by Peabody.

The lots are as follows:

Lot 1: Design and Creative

Lot 2: Modelmakers

Lot 3: CGI and 3D Visualisation

Lot 4: Interior Design

Lot 5: Signage

Lot 6: Marketing Suites

Lot 7: Print

Lot 8: Photography

Lot 9: Video and Film Production Agency.

II.1.5)Estimated total value
Value excluding VAT: 7 000 000.00 GBP
II.1.6)Information about lots
This contract is divided into lots: yes
Tenders may be submitted for all lots
II.2)Description
II.2.1)Title:

Design and Creative

Lot No: 1
II.2.2)Additional CPV code(s)
79933000 Design support services
79415200 Design consultancy services
79421200 Project-design services other than for construction work
79822500 Graphic design services
79930000 Specialty design services
II.2.3)Place of performance
NUTS code: UKI LONDON
Main site or place of performance:

London.

II.2.4)Description of the procurement:

We have an ambitious sales programme over the next four years and require the support of a selection of experienced, full-house creative agencies to produce high-quality creative work and assets.

II.2.5)Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value
Value excluding VAT: 650 000.00 GBP
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 48
This contract is subject to renewal: no
II.2.9)Information about the limits on the number of candidates to be invited
Envisaged minimum number: 20
II.2.10)Information about variants
Variants will be accepted: no
II.2.11)Information about options
Options: yes
Description of options:

The contracting authority reserves the right to extend the framework by a period, or periods, totalling no more than twelve months, at its absolute discretion.

II.2.12)Information about electronic catalogues
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/R6F64QS5RG

II.2)Description
II.2.1)Title:

Modelmakers

Lot No: 2
II.2.2)Additional CPV code(s)
34999400 Scale models
72242000 Design-modelling services
II.2.3)Place of performance
NUTS code: UKI LONDON
Main site or place of performance:

London.

II.2.4)Description of the procurement:

We have an ambitious sales programme over the next 4 years and require the support of experienced modelmaker/interactive software developers to plan, design, build and install 3D models and/or interactive systems of small to large schemes. If required, cross collaboration with other suppliers will be essential to ensure overall effective delivery to Peabody. This will provide added value for prospective buyers and will be used as a practical selling tool to showcase the available/ sold homes, scheme unique selling points and the immediate surrounding area.

II.2.5)Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value
Value excluding VAT: 400 000.00 GBP
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 48
This contract is subject to renewal: no
II.2.9)Information about the limits on the number of candidates to be invited
Envisaged minimum number: 10
II.2.10)Information about variants
Variants will be accepted: no
II.2.11)Information about options
Options: yes
Description of options:

The contracting authority reserves the right to extend the framework by a period, or periods, totalling no more than twelve months, at its absolute discretion.

II.2.12)Information about electronic catalogues
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/YDHVB7378F

II.2)Description
II.2.1)Title:

CGI and 3D Visualisation

Lot No: 3
II.2.2)Additional CPV code(s)
71220000 Architectural design services
II.2.3)Place of performance
NUTS code: UKI LONDON
Main site or place of performance:

London.

II.2.4)Description of the procurement:

We have an ambitious sales programme over the next 4 years and require the support of experienced CGI and 3D visualisation suppliers to produce photorealistic virtual visualisation assets to support sales.

II.2.5)Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value
Value excluding VAT: 400 000.00 GBP
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 48
This contract is subject to renewal: no
II.2.9)Information about the limits on the number of candidates to be invited
Envisaged minimum number: 15
II.2.10)Information about variants
Variants will be accepted: no
II.2.11)Information about options
Options: yes
Description of options:

The contracting authority reserves the right to extend the framework by a period, or periods, totalling no more than twelve months, at its absolute discretion.

II.2.12)Information about electronic catalogues
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/PZUC48DN93

II.2)Description
II.2.1)Title:

Interior Design

Lot No: 4
II.2.2)Additional CPV code(s)
79932000 Interior design services
II.2.3)Place of performance
NUTS code: UKI LONDON
Main site or place of performance:

London.

II.2.4)Description of the procurement:

We have an ambitious sales programme over the next 4 years and require the support of experienced interior design teams to plan, design and install our show homes and/or sales offices to support this.

II.2.5)Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value
Value excluding VAT: 2 000 000.00 GBP
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 48
This contract is subject to renewal: no
II.2.9)Information about the limits on the number of candidates to be invited
Envisaged minimum number: 15
II.2.10)Information about variants
Variants will be accepted: no
II.2.11)Information about options
Options: yes
Description of options:

The contracting authority reserves the right to extend the framework by a period, or periods, totalling no more than twelve months, at its absolute discretion.

II.2.12)Information about electronic catalogues
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/3XKHV3JH59

II.2)Description
II.2.1)Title:

Signage

Lot No: 5
II.2.2)Additional CPV code(s)
34928470 Signage
II.2.3)Place of performance
NUTS code: UKI LONDON
Main site or place of performance:

London.

II.2.4)Description of the procurement:

We have an ambitious sales programme over the next 4 years and require the support of experienced sign manufacturing and installation suppliers to produce high quality signage at new build development locations to support sales.

II.2.5)Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value
Value excluding VAT: 800 000.00 GBP
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 48
This contract is subject to renewal: no
II.2.9)Information about the limits on the number of candidates to be invited
Envisaged minimum number: 10
II.2.10)Information about variants
Variants will be accepted: no
II.2.11)Information about options
Options: yes
Description of options:

The contracting authority reserves the right to extend the framework by a period, or periods, totalling no more than twelve months, at its absolute discretion.

II.2.12)Information about electronic catalogues
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/2JG69NZC88

II.2)Description
II.2.1)Title:

Marketing Suites

Lot No: 6
II.2.2)Additional CPV code(s)
79340000 Advertising and marketing services
79342000 Marketing services
II.2.3)Place of performance
NUTS code: UKI LONDON
Main site or place of performance:

London.

II.2.4)Description of the procurement:

We have an ambitious sales programme over the next 4 years and require the support of experienced marketing suite designers to work with to plan, design, install and dress our sales and marketing suites. If required, collaborative working with other suppliers is essential to ensure effective delivery for Peabody. Marketing suites will provide a practical selling space to showcase the available products and homes, stand out from competitor schemes using the scheme brand, and resonate amongst our target demographic; adding value to the customer journey for prospective buyers.

II.2.5)Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value
Value excluding VAT: 1 300 000.00 GBP
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 48
This contract is subject to renewal: no
II.2.9)Information about the limits on the number of candidates to be invited
Envisaged minimum number: 10
II.2.10)Information about variants
Variants will be accepted: no
II.2.11)Information about options
Options: yes
Description of options:

The contracting authority reserves the right to extend the framework by a period, or periods, totalling no more than 12 months, at its absolute discretion.

II.2.12)Information about electronic catalogues
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/25VRR32DS7

II.2)Description
II.2.1)Title:

Print

Lot No: 7
II.2.2)Additional CPV code(s)
22000000 Printed matter and related products
22100000 Printed books, brochures and leaflets
22300000 Postcards, greeting cards and other printed matter
22900000 Miscellaneous printed matter
79800000 Printing and related services
79810000 Printing services
79811000 Digital printing services
79820000 Services related to printing
79823000 Printing and delivery services
79824000 Printing and distribution services
II.2.3)Place of performance
NUTS code: UKI LONDON
Main site or place of performance:

London.

II.2.4)Description of the procurement:

We have an ambitious sales programme over the next 4 years and require the support of a selection of experienced print houses that can deliver high-quality printed assets at a competitive price.

II.2.5)Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value
Value excluding VAT: 400 000.00 GBP
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 48
This contract is subject to renewal: no
II.2.9)Information about the limits on the number of candidates to be invited
Envisaged minimum number: 5
II.2.10)Information about variants
Variants will be accepted: no
II.2.11)Information about options
Options: yes
Description of options:

The contracting authority reserves the right to extend the framework by a period, or periods, totalling no more than 12 months, at its absolute discretion.

II.2.12)Information about electronic catalogues
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/9UM6HYH522

II.2)Description
II.2.1)Title:

Photography

Lot No: 8
II.2.2)Additional CPV code(s)
79961100 Advertising photography services
79961300 Specialised photography services
79961350 Studio photography services
II.2.3)Place of performance
NUTS code: UKI LONDON
Main site or place of performance:

London.

II.2.4)Description of the procurement:

We have an ambitious sales programme over the next 4 years and require the support of experienced photographers to take high quality pictures of properties (interior and exterior), people, places and landscapes. Images will be used in editorials, advertising, PR and marketing collateral to support the sale of our new and resale homes.

II.2.5)Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value
Value excluding VAT: 400 000.00 GBP
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 48
This contract is subject to renewal: no
II.2.9)Information about the limits on the number of candidates to be invited
Envisaged minimum number: 10
II.2.10)Information about variants
Variants will be accepted: no
II.2.11)Information about options
Options: yes
Description of options:

The contracting authority reserves the right to extend the framework by a period, or periods, totalling no more than twelve months, at its absolute discretion.

II.2.12)Information about electronic catalogues
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/HYJ763NDVR

II.2)Description
II.2.1)Title:

Video and Film Production Agency

Lot No: 9
II.2.2)Additional CPV code(s)
92100000 Motion picture and video services
92110000 Motion picture and video tape production and related services
92111000 Motion picture and video production services
92111200 Advertising, propaganda and information film and video-tape production
92111220 Advertising video-tape production
II.2.3)Place of performance
NUTS code: UKI LONDON
Main site or place of performance:

London.

II.2.4)Description of the procurement:

We have an ambitious sales programme over the next 4 years and require the support of a selection of experienced agencies that specialise in video work and film production to produce high-quality creative work and film assets.

II.2.5)Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value
Value excluding VAT: 400 000.00 GBP
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
Duration in months: 48
This contract is subject to renewal: no
II.2.9)Information about the limits on the number of candidates to be invited
Envisaged minimum number: 10
II.2.10)Information about variants
Variants will be accepted: no
II.2.11)Information about options
Options: yes
Description of options:

The contracting authority reserves the right to extend the framework by a period, or periods, totalling no more than twelve months, at its absolute discretion.

II.2.12)Information about electronic catalogues
II.2.13)Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/5SVBP3FTA2

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
III.1.2)Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3)Technical and professional ability
Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description
IV.1.1)Type of procedure
Restricted procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
Framework agreement with several operators
In the case of framework agreements, provide justification for any duration exceeding 4 years:

The contracting authority reserves the right to extend the framework by a period, or periods, totalling no more than twelve months, at its absolute discretion.

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction
IV.1.8)Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure
IV.2.2)Time limit for receipt of tenders or requests to participate
Date: 12/10/2020
Local time: 10:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates
Date: 09/11/2020
IV.2.4)Languages in which tenders or requests to participate may be submitted:
English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence
This is a recurrent procurement: no
VI.2)Information about electronic workflows
VI.3)Additional information:

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

For more information about this opportunity, please visit the Delta eSourcing portal at:

https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./R6F64QS5RG

To respond to this opportunity, please click here:

https://www.delta-esourcing.com/respond/R6F64QS5RG

GO Reference: GO-2020910-PRO-17057994

VI.4)Procedures for review
VI.4.1)Review body
Official name: Peabody
Postal address: Minster Court, 45-47 Westminster Bridge Road
Town: London
Postal code: SE1 7JB
Country: United Kingdom
Telephone: +44 2038284233
VI.4.2)Body responsible for mediation procedures
Official name: Peabody
Postal address: Minster Court, 45-47 Westminster Bridge Road
Town: London
Postal code: SE1 7JB
Country: United Kingdom
Telephone: +44 2038284233
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained
Official name: Peabody
Postal address: Minster Court, 45-47 Westminster Bridge Road
Town: London
Postal code: SE1 7JB
Country: United Kingdom
Telephone: +44 2038284233
VI.5)Date of dispatch of this notice:
10/09/2020
More Tenders »
Tender Details
Reference2020/S 179-433274
Award CriteriaThe most economic tender
ProcurementRestricted procedure
Main ActivitiesHousing and community amenities
Common Procurement VocabularyAdvertising and marketing services
Design support services
Design consultancy services
Project-design services other than for construction work
Graphic design services
Specialty design services
Scale models
Design-modelling services
Architectural design services
Interior design services
Signage
Marketing services
Printed matter and related products
Printed books
brochures and leaflets
Postcards
greeting cards and other printed matter
Miscellaneous printed matter
Printing and related services
Printing services
Digital printing services
Services related to printing
Printing and delivery services
Printing and distribution services
Advertising photography services
Specialised photography services
Studio photography services
Motion picture and video services
Motion picture and video tape production and related services
Motion picture and video production services
Advertising
propaganda and information film and video-tape production
Advertising video-tape production
Date Published15th Sep 2020