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Drilling rig gets its own LinkedIn profile

19 Feb 14 In a novel marketing stunt, a piece of construction machinery has been given an identity and its own LinkedIn page

Mr Torque's LinkedIn page
Mr Torque's LinkedIn page

Liebherr has created a LinkedIn profile for its new LB 44 rotary drilling rig, under the name Mister Torque.

Mister Torque is described as a drilling executive at Liebherr Group.

Somewhat flirtatiously, his elaborately constructed profile starts:  “I'm looking foward getting in contact with you! Just send me an invitation!”

He adds: “I'm the latest development in Liebherr's range of deep foundation equipment: A weight of approx. 160 t / 380,000 lbs, drilling diameters of up to 3 m / 9.8 ft and drilling depths of maximum 92 m / 302 ft, to give you some data. I'm equipped with a V8 diesel engine offering 505 kW (677 HP) with the emission standard Tier 4i / stage IIIB.

“Born in 2013, I'm expanding the LB series at the upper end of the scale. Based on its many years of experience and extensive know-how, my masters have created me to react to the need for larger, more powerful machines!

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“With my max. torque of 510 kNm / 376,000 lbs ft and my V8 677 HP diesel engine, I really stand for power. But nonetheless, I'm quite a handy guy to work with - and I'm really mobile!

“Last but not least: I stand on strong feet - maybe it's better to say on strong crawler tracks. With this solid undercarriage, I can work on many different job sites.”

If you wish, you can connect with him at www.linkedin.com/in/mrtorque.

LinkedIn is an online business networking service, generally used by people rather than machines, though fictitious people do also occasionally make an appearance, including Dr Henry Walton Jones Jr and Jason Bourne.

Got a story? Email news@theconstructionindex.co.uk

MPU
MPU

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