Canary Wharf Group and Qatari Diar want to put up a four-storey pavilion next to the main site to act as a visitor centre and marketing suite for the Shell Centre redevelopment.
An international competition to design the structure was won by local architects Marks Barfield, who also designed the London Eye.
A planning application has now been lodged with the London Borough of Lambeth.
It is envisaged that the pavilion would be located on a newly landscaped southeast quadrant of the Hungerford Car Park site, and dismantled after use for relocation elsewhere.
The building has a tapered section with a 10x10m base rising to a 23x23m wide plan at the second and third floor level to minimise its footprint whilst maximising landscaping at ground level and the views from above. The building will have an overall height of 20m.
The developers describe the design concept as consisting of a glass box entablature, supported on a steel structure reminiscent of the structures of the Festival of Britain. An art installation would be incorporated into the façade of the building.
John Pagano, speaking on behalf of the joint venture developers Braeburn Estates, said: “We are hopeful that, following the public inquiry in December, the secretary of state will give the green light to our proposals to redevelop the Shell Centre site. With this in mind, we are preparing other aspects of the redevelopment to ensure there is no delay if we do get the go ahead.
“We chose local architects Marks Barfield for this building as they have already made a significant contribution to the South Bank with their world-renowned design of the London Eye. The high-quality designs they have proposed for the visitor pavilion will be in keeping with our aspiration for the Shell Centre scheme, and complement the South Bank’s cultural offer. We hope for approval of the pavilion in the coming months, recognising that this is fully dependent on securing approval for the main site.”
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