Worcester-based MSM/DRH, which has been supplying new and refurbished forklift trucks and material handling equipment for more than 40 years, will cover all of the West Midlands including Worcestershire and Warwickshire.
Warwick Ward, which operates from two sites including its South Yorkshire head office, will continue to supply all Case lines through its Redditch depot, as well as being supported by MSM/DRH. Warwick Ward said that the new partnership would help both businesses by creating cross sales opportunities through an expanded customer base.
MSM will offer Case compact equipment, including mini and midi excavators, midi wheel loaders and TLB products via Warwick Ward. There will also be a range of new machines held at its Worcester premises. MSM will also provide service support, with its 12 field engineers.
“Warwick Ward believes this appointment of MSM/DRH Ltd as a Warwick Ward sub-dealer in the West Midlands will further build on the market share we have seen develop since opening our Redditch depot,” said Simon Causier, general manager of Warwick Ward Machinery. “Also, MSM/DRH Ltd is well equipped to offer a full, first-class professional after-sales service on the full range of Case compact machines.”
MSM/DRH commercial manager Glen Pritchard said: “We decided to partner with Case/Warwick Ward for a number of reasons. We wanted to be able to expand our product offering by working with a manufacturer who could offer our customers a wide range of quality products that are competitively priced, something Case is renowned for, together with providing world-class back up.
“We have already had a fantastic response from our customers, having just agreed a sale for three CaseE 580ST backhoe loaders to one of our existing MSM customers, plus a number of strong enquiries from others, so it’s a great start.”
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