The resin flooring specialist has identified a demand for its polymer floor and wall coating systems across the region, as more food manufacturers strive to ensure that their facilities on-site sanitation adheres to good-practice guidelines.
A key element of Flowcrete’s expansion involves working in collaboration with fellow RPM subsidiary Euclid Chemical to introduce the hygienic flooring system Flowfresh to countries including Colombia, Ecuador, Chile and Brazil.
Flowcrete Americas managing director Dave McNeece, said: “Thanks to a lot of hard work, planning and dedication, we’re confident that Flowcrete Americas is very well placed to enter the Latin American construction sector.
“Not only is there a real need for both our floors and the extensive expertise that we have developed, but by working with Euclid to complement our respective product ranges we will be in a position to provide highly competitive and comprehensive solutions to the region’s biggest construction sites.”
Flowcrete’s route to market will initially focus on new build and refurbishment projects within the food and beverage industry, before connecting with other markets where hygienic flooring is a vital consideration such as the catering, healthcare, leisure and pharmaceutical industries.
The next step of the expansion plan will be to introduce other industry specific solutions.
Flowcrete said that Flowfresh will be the first cementitious urethane floor available to the Latin American market to include an antimicrobial additive. It was created out of a global partnership with Polygiene and features a compound locked within the floor’s resin matrix that continuously releases silver ions said to be capable of inhibiting the growth of up to 99.9% of bacteria on the surface of the floor.
A new manufacturing facility has been built in Texas to facilitate the expansion.