The event held by Dubai developer Emaar Properties and Knightsbridge estate agent Harrods Estates was held to market the apartments in the wider Dubai Creek project to London-based second-home owners and investors.
The Tower at Dubai Creek will cost US$1bn (£700m) and construction is set to start in July 2016, with a four-year construction programme so that it will be ready for the Dubai World Expo in 2020.
The final height of the tower has not yet been given, though it will be taller than the 828m-tall Burj Khalifa, which has been the world’s tallest building since 2009. Models and images of the Tower, which is designed by Santiago Calatrava, were unveiled earlier this month (link opens in new tab).
The 20 uppermost floors will be used for retail and tourism, with shops, restaurants, function rooms and VIP observation garden decks. The main observation deck - the Pinnacle Room - will have fully glazed rotating balconies that extend outward, rotating outside the main skin of the tower.