It could eventually be used in more than 1,000 outlets if the Group reaches the ambitious expansion targets it has set for itself over the coming years.
“We have a policy of refreshing and refitting our stores every five years or so,” explains Philip Young, Project and Development Manager, Domino’s Pizza Group UK & Ireland. “This differentiates us from other food outlets. The new design will see our stores having predominantly dark brown walls in timber effect laminate board. The counter is red synthetic marble with the word ‘Domino’s’ etched into it. On one wall we will be incorporating a feature made up of the Fernhill Stone Mathios product. It gives that natural stone feel that we were looking for.”
The decision to use the Fernhill Stone product came about initially through the recommendation of the project designer. “We had a firm of designers working on the overall concept and they specified GRP imitation stone that would have been imported from Spain. We looked at the product and had some issues with it but we still wanted the stone look. One of our franchisees pointed us in the direction of Fernhill Stone and their products met all our needs.”
Fernhill Stone was chosen following a selection process that culminated in a product demonstration in a pilot store. “We had a meeting with senior management in a pilot store and Meredith Jackson from Fernhill Stone came to that with three samples on boards and the decision was made straight away to use them. Our people just had to take one look. We have done five or six stores using the Fernhill Stone products so far and we are very pleased. I’d have no hesitation in recommending Fernhill Stone and its products.”