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ISG makes Asda Weymouth project plain sailing

25 Oct 11 ISG has successfully completed an £8 million extension to the Asda store in Weymouth, which not only remained fully operational during the scheme, but actually increased trade while the works were in progress.

Located in the centre of the town on a tightly constrained site overlooking the harbour, the store was overtrading and the extension project was designed to increase retail space and car parking facilities to maximise customer capacity. This was achieved through an extension to the existing store and the creation of an internal mezzanine floor, as well as a new attached double deck car park, effectively doubling customer parking provision. The project also included installation of new lifts for the two-storey car park and mezzanine area. 

ISG was closely involved in the design of the scheme and was responsible for both construction and fit out elements, delivering the project within an extremely challenging 24-week programme. The construction phase included excavating the foundations for the extension and car park and extensive piling across the site, which was carried out in a carefully planned and phased programme to minimise customer disruption.  ISG’s expertise in complex retail environments proved invaluable in developing a robust schedule of works that successfully delivered the project and supported the increased trading figures at the store during the works.

Rob Martin, ISG’s operations director of UK Retail, commented: “The additional sales floor at the Weymouth store has enabled Asda to put in a cafe and a George range which provides an important differentiator for the brand against other supermarkets in Weymouth.  Both of these elements attract footfall into the store ensuring that this project will provide a fast and substantial return on Asda’s investment.”

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