The new four-storey, U-shaped development of apartments is on the site of the former Passingham House sheltered housing site on the Heston Farm Estate in Hounslow.
It is the first of new housing schemes that Lovell will be building for the London Borough of Hounslow and Hounslow Homes as part of a regeneration programme in Heston on the Brabazon, Northfield Road and Redwood Estates and at Harlech Gardens and Norman Crescent. The programme will see the construction of 157 new homes in total: 69 for sale through Lovell, 63 for affordable rent and 25 for intermediate rent.
The new Heston Farm development is due for completion in 2014.
“I am delighted that in partnership with London Borough of Hounslow and Hounslow Homes, we are starting the regeneration of the Heston area with this first site at Passingham,” said Lovell regional director Peter Taylor.