The £35m scheme will turn two former warehouses into six- and eight-storey residential buildings housing 149 flats specifically for rent.
Farrier House is one of Essential Living’s first eight schemes across London and the South East, where it plans to deliver 5,000 homes for rent. It bought the site on the corner of Cambridge Heath Road and Three Colts Lane for £14m in May 2013 from Albany Homes.
Essential Living construction director Ray Theakston said: “The crucial consideration we make as an investor, developer and manager of homes for rent is what the buildings will look like in five, 10 and 15 years’ time. The quality of the build is business critical as our number one priority will be to maximise customer satisfaction and ensure residents stay in our homes for as long as possible. We’re delighted to be working with McLaren. This is an important early scheme for us and it was important to find a partner who shared our vision and understood our focus on detail and quality.”
McLaren Construction regional managing director David Miller added: “Essential Living’s unique approach to design is challenging norms and offering a new option to Britain’s nine million renters. Farrier House promises to offer an innovative new type of rental product for Bethnal Green and we believe there is potential to redefine the experience renters receive in the capital.”