The rationale is that bringing the two disciplines under the management of a single director will ensure the company’s growth strategy is focused on innovation.
Andrew Goldman’s background is in corporate communications for technology businesses such as IBM, Thales, Philips and Nokia. For the past two and a half years he had been managing director of public relations agency Cohn & Wolfe in Indonesia.
Rydon chief executive Bob Bond said: “Andrew brings a clear understanding of how these two important elements of our business can work together for the mutual benefit and competitive advantage of the business. Joining Rydon and the group board, his extensive experience in these fields will be valuable in the next stages of Rydon’s development.”
Andrew Goldman added: “Achieving a close interlock between brand and technology will be core to the role. By combining the two, we can ensure robust business processes which are vital to reputation value in a competitive marketplace. I am excited to align my track records in marketing and technology, at board level, to help shape and deliver the Rydon Group strategic vision.”