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Tue May 11 2021

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Rebrand and restructure for WSP

11 May 17 Consulting engineer WSP has dropped the name Parsons Brinkerhoff and is set to drop the Mouchel name too in July.

The new logo
The new logo

WSP has a history of acquisitions but is now consolidating around the WSP name, complete with new logo.

The original Williams Sale Partnership was established in 1969 as a building services consultancy in Surrey and floated on the London Stock Exchange in 1987 as WSP. Over the following years it made several acquisitions including Kenchington Ford and Frank Graham.

WSP was then itself taken over by Canadian firm Genivar in 2012, which decided that the WSP brand was stronger internationally so adopted it as its own.

WSP, now a Canadian company, subsequently purchased Parson Brinkerhoff from Balfour Beatty in 2014 and Mouchel Consulting from Kier in October 2016.

In aggregate, 85 different business have been brought together under WSP.

Since January all WSP and Mouchel employees have been working under a new structure in the UK, headed by UK CEO Mark Naysmith, which comprises four strategic business units:

  • Transport & Infrastructure – managing director Steve Smith
  • Planning & Advisory – managing director Ian Liddell
  • Property & Buildings – managing director Kamran Moazami
  • Energy & Industry – managing director Frazer Mackay.

Mark Naysmith said of the rebranding: “This is a historic moment in the history of our company. WSP has witnessed vast changes in recent years as we’ve grown by acquisition and strategic recruitment into a leading global consultancy. This is the right time to re- articulate our shared vision and show how we differentiate ourselves in the marketplace.

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