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Hanix looks to the future

Digger Blogger | 13:28, Fri May 10 2013

Japanese mini excavator specialist, Hanix Europe Ltd, has announced that it plans to relocate its European sales and service operation from the current Manchester base to a modern facility in the Thames Valley. The move to the new site, located close to the M40 at High Wycombe, is expected to be completed in the summer.

(2.7t Hanix H27DR zero tail swing excavator that can be transported to site by standard trailer)

Michiro Ito, Managing Director of Hanix Europe, said: “This move marks a new and exciting phase for Hanix. The transition, together with operational improvements, is aimed at stepping-up the quality of our customer service through a more efficient, streamlined, and cohesive operation. Our sales strategy is to focus on a carefully selected range of machines that best suits the needs of the market, rather than offering a wide variety of model types. For instance, we are particularly strong in the 1.7t and 2.7t machine class which accounts for 44% of the UK market for mini excavators. Adding to this, the fact that half of all UK mini excavator sales are in Southern England, means that we confidently believe these initiatives will present us with the ideal opportunity to further strengthen our position in the mini excavator market.”

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(One of the new Hanix H80D prototype machines at the NKK manufacturing plant in Japan)

For the UK, Hanix intends to concentrate most of its sales effort on the new generation D-Series machines. This latest breed of excavators includes the 980kg Hanix HO9D micro, the1.7t Hanix H17D, the 2.7t Hanix H27DR and the 5.5t Hanix H55DR. One further key model for the UK market is the Hanix H36CR zero-tail swing excavator at 3.5 tonnes. Hanix, the European arm of Japanese manufacturer NKK, also reports that it is in the final stages of development of an 8t machine (Hanix H80D). This new addition to the D-Series range is presently coming to the end of prototype testing in Japan prior to going into full production.

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