The practice’s client, Grand Agriseeds Technology, is a market leader in super high-yielding hybrid rice seed production methods.
The practice will provide masterplanning, architectural and landscape design services for the project, from concept to detailed design and on-site delivery. The centre is intended to become a global centre for hybrid rice research, a showcase for sustainable development and an international leisure destination in the Qixianling area of Hainan, China’s southernmost province.
The Shennong Valley Resort will sit in a 35 acre site between the Qixianling Seven Angels mountain ridge and the valley’s terraced rice fields.
The design will maximise views of the ridge and the valleys below for visitors staying in new luxury private villas, large club house villas and a five-star resort hotel, operated by the Intercontinental Hotel Group.
The scheme will also include a new museum of hybrid rice, showcasing new production technologies, global solutions and the story of rice cultivation in Asia.
Grand Agriseeds Technology’s chairman Huang Peijin’s vision is that the facility will play a strategic role in realising the company’s ambition to be the world’s leading innovator in the field of high-yield hybrid rice and a leader in the crusade to alleviate future world food crises. It will also reflect the company’s commitment to sustainable development, local habitat and integration of innovative green technology.
Broadway Malyan director Jeremy Salmon said: “This is a very special project because it is driving such an important global agenda. We are able to contribute to this prestigious, multi-faceted project as a result of our practice’s growing reputation in China for the delivery of fully-integrated, sustainable and future-proofed schemes, the unrivalled diversity of our expert designers, their world-class skills, expertise and distinctive client focus.”
The practice is now developing the concept design, with detailed design work due to commence in the early summer and construction expected to start in early 2013.