Construction Jobs

Group Marketing Coordinator

Job Description

At Bellway we recognise that people are the key to our success, and we are committed to building an inclusive culture that values and respects difference combined with creating a safe and inclusive working environment for all colleagues. This means we are positive about making adjustments as well as providing flexible working and we would be happy to talk to you about how this could work for you.

There is an exciting opportunity to join Bellway, one of the UK’s largest house builders. Our Head Office located in Newcastle upon Tyne is recruiting a Group Marketing Coordinator in a fixed term position for 15 months to cover maternity leave.

The Role

The role of Marketing Co-ordinator reports to the Group Head of Marketing and is responsible for delivering marketing processes and projects undertaken by the divisions. The Marketing Co-ordinator will analyse the sales requirements of divisions to inform, implement and oversee strategic marketing strategies. This role ensures the effectiveness of marketing techniques with the goal of optimising the brands exposure and driving company growth within a highly competitive market. A keen interest in data and analytics is essential for this role, as it requires scrutinising sales requirements, investigating existing and required databases, and evaluating marketing strategies.

Principal accountabilities of the Group Marketing Coordinator role include:

Successfully take ownership of development marketing from the point of Bellway acquiring land, to the final sale, and beyond.
Liaise with internal Sales and Marketing key stakeholders to identify site specific marketing opportunities
Review the requirements for marketing against sales targets and objectives, set by divisional sales teams, in order to proactively suggest and implement strategic marketing strategies
Track all advertising campaigns and prepare performance analysis reports, suggesting improvements and future campaigns
Maintain, expand and utilise our existing database of clients ensuring GDPR compliance.
Ensure that content and assets published across leading property portals, including Rightmove and Zoopla, are kept up to date by working collaboratively with divisional sales teams and other members of the Marketing Team.
Hold a firm understanding of online advertising and use this to review effectiveness of campaigns
Proof read and liaise with other departments to ensure accuracy of all published material.
Take the lead role for ensuring the full marketing of all new developments and properties on our website, inclusive of part exchange stock.
Undertake an ongoing review of development content on the Bellway website by liaising with appropriate members of the divisional sales team, in order to add value to the divisional web pages
Obtain and utilise new imagery and “add-ons” such as virtual tours
Develop the divisional requirement for direct and e-mail advertising campaigns and use existing databases to segment and target campaigns appropriately.
Work with partner organisations to improve our brand and product awareness.
Liaise with PR agencies to facilitate coverage including site events and proofing press releases
Keep abreast of new advertising opportunities and industry changes
Attend agency meetings on a 4-6 week basis which may include travel across the country
Carry out marketing administration to meet departmental needs.
Experience, Qualifications and Skills

Experience

Experience within a marketing role
Experience of working with data and analytics to inform marketing campaigns
Experience of working within the construction or property sector is desirable
Qualifications and Training

GCSE Maths and English – Grade C/4 or above (or equivalent)
Higher Education Qualification (A-Level or equivalent)
Marketing qualifications are desirable
Full UK driving licence and access to a vehicle
Skills and Aptitude

Excellent communication skills, including face to face, telephone, and written communication
A keen interest in data and analytics, with an ability to interpret information relating to sales and marketing performance
An appreciation of both online and offline marketing channels
Ability to build relationships both with internal and external personnel
Ability to manage multiple projects, working to deadlines and under pressure
Ability to work with initiative
Enthusiastic, positive and motivated with a flexible approach to work
Excellent attention to detail
Able to embrace training
Self-motivated with the ability to work on own initiative
Good teamwork skills
Good working knowledge of Powerpoint, Word, Excel, Outlook and demonstrates a willingness to be trained on internal IT systems.
Willingness to travel to divisions across the country as required in order to facilitate role
Committed to diversity and inclusion
The Role and Working Conditions

Monday to Friday: 35 hours per week
15 Months Fixed Term
Office based role, with regular travel to Divisional offices and development sites as and when required.
Willing to be flexible in respect to day to day duties and hours worked.
In return we can offer you:

Competitive salary
Contributory pension scheme
25 days holiday, plus bank holidays
Access to discounts and benefits portal
ShareSave Scheme
Cycle to Work Scheme
Life assurance
We reserve the right to close this vacancy if a large volume of applications are received.