Consolidated Developments’ 210,000 sq ft scheme, designed by architect Orms, will bring the site next to the new Crossrail station back into use with new shops, a hotel and the regeneration of Soho's Denmark Street.
Consolidated Developments director Laurence Kirschel said that the Denmark Street revival would play to its musical heritage as London’s Tin Pan Alley. Artists such as the Rolling Stones and the Sex Pistols wrote and recorded in Denmark Street. A new urban gallery space will celebrate these links, he said, and recreate a music quarter for London.
New buildings will be integrated behind retained facades on St Giles High Street and significant refurbishment of eight Grade II listed buildings on Denmark Street.
Consolidated Developments acquired the site in 1996 and now has planning permission granted by the London Borough of Camden. It said that it aims to start construction work next summer
Mr Kirschel, Consolidated Developments Director, said: “We are creating a successful new quarter that will enrich and integrate with the surrounding well-established neighbourhood, making it a vibrant community for people to work, meet and live, as well as a new, internationally recognised destination that London can be proud of. The development will invest in local shops and not only safeguard, but reinvigorate the area’s fantastic music and cultural scene.”