Construction News

Tue January 26 2021

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Knauf scoops top honour at construction industry marketing awards

10 Dec 12 Marketing in the construction sector was celebrated on Thursday evening at the 12th annual Construction Marketing Awards, with Knauf scooping Marketing Team of the Year.

Knauf Drywall's marketing team of the year
Knauf Drywall's marketing team of the year

Also recognised were Kimberley Workman of Pickerings Lifts, who was named Young Marketer of the Year, and CFA taking the Agency of the Year accolade.

In addition, Michael Ankers, who recently retired as chief executive of the Construction Products Association, was honoured with a special award for his contribution to marketing in the construction sector.

Run by the Chartered Institute of Marketing Construction Industry Group (CIMCIG) the awards recognise and celebrate the best and most innovative marketing campaigns in the construction industry year. The awards are co-sponsored by The Construction Index.

CIMCIG chairman Ian Exall said: “The creativity and innovation shown by our marketers in the toughest times we have worked in is remarkable. Once again they have shown that quality marketing produces excellent investment return no matter what the economy is doing.”

The full list of winners is as follows (marketing agency in brackets):

Category 1: Best use of Strategic Marketing

Winner: Celotex (CFA/One Agency)

Category 2: Sustainability as a Marketing Strategy

Winner: Imtech

Highly Commended: Aggregate Industries, Lafarge Cement UK (McCann Manchester)

Category 3: Best Campaign under £25k

Winner: Doorstop International (MRA Marketing)

Highly Commended: IKO PLC

Category 4: Best Campaign over £25K

Winner: Elliott (Live Link)

Highly Commended: Lafarge Cement UK (McCann Manchester)

Category 5: Best Product Launch

Winner: Lafarge Cement UK (McCann Manchester)

Highly Commended: Mira Showers

Category 6: Best Use of Press & Public Relations

Winner: Plumb Center (Wax PR & Marketing)

Highly Commended: Hydro International (Sharon Lindsay Communications)

Category 7: Best Use of Website

Winner: Elliott (Live Link)

Highly Commended: Drain Center (Switch)

Category 8: Best Digital Campaign

Winner: Elliott (Live Link)

Related Information

Highly Commended: Celotex (CFA)

Category 9: Best Social Media Campaign

Winner: Grahams Plumbers’ Merchants (CIB Communications)

Category 10: Best Mobile Campaign

Winner: Celotex (CFA)

Category 11: Best Use of Events & Live Marketing

Winner: SitexOrbis Limited

Category 12: Best Use of Direct Marketing

Winner: Travis Perkins

Category 13: Best Use of Advertising

Winner: Cemex UK (Key Parker Ltd)

Highly Commended: NICEIC (Cogent Elliott)

Category 14: Best Branding & Positioning

Winner: Rexel (The Think Tank)

Highly Commended: Lafarge Cement UK (McCann Manchester)

Category 15: Agency of the Year

Winner: CFA

Highly Commended: CIB Communications

Category 16: Marketing Team of the Year

Winner: Knauf Drywall

Category 17: Emerging talent – Young Marketer of the Year

Winner: Kimberley Workman, Pickerings Lifts

CIMCIG Special Award

Michael Ankers

Below: Celotex won awards for Best Strategic Marketing and Best Mobile Campaign 

 

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