The awards, which are supported by The Construction Index, received a record number of entries this year.
French cement firm Lafarge and its agency Mcann Manchester get the most mentions, with seven nominations, followed by insulation specialist Celotex with four nominations and modular building specialist Elliott, which is shortlisted in three categories.
The winners will be announced at a gala dinner in London on 6 December.
Full Shortlist
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Strategic Planning and Management |
Gatic – (The Charlotte Street Agency) IKO PLC Lafarge Cement UK – (McCann Manchester) Acheson & Glover – (MRA Marketing) Celotex – (CFA/ One Agency) |
|
Sustainability as a Marketing Strategy |
Aggregate Industries Imtech – (Zebra Communications) Lafarge Cement UK –( McCann Manchester) |
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Best Campaign under £25,000 |
Balfour Beatty - Make Complex Simple Door-Stop International – (MRA Marketing) Mira Showers – (Facta) Hydro International - (Sharon Lindsay Communications) IKO PLC Integrity Software (CIB Communications) |
|
Best Campaign over £25,000 |
Elliott – (Live Link New Media) Kohler Mira Ltd (Facta) Lafarge Cement UK – (McCann Manchester) Siniat (formerly Lafarge Plasterboard) Rexel – (The Think Tank) |
|
Best Product Launch |
Kohler Mira Ltd Lafarge Cement UK - McCann Manchester SAS International – (The Think Tank) |
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Best Use of Press & Public Relations |
Mira Showers – (Facta) Hydro International – (Sharon Lindsay Communications) Spectus Window Systems – (Refresh PR) Pumb Center – (Wax PR & Marketing) |
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Best use of Website |
Aggregate Industries UK Ltd Drain Center – (Switch) Elliott – (Live Link New Media) JPCS |
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Best Digital Campaign |
Celotex – (CFA) Finning – (Edson Evers Public Relations Ltd) Elliott – (Live Link New Media) Lafarge Cement UK – (McCann Manchester) Heckmondwike –(SLG Marketing) |
|
Best Social Media Campaign |
BAM Construct UK – (Cyber-Duck) Graham Plumbers' Merchant – (CIB Communications) Elliott – (Live Link New Media) |
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Best Mobile Campaign |
Celotex – (CFA) Wienerberger Ltd – (Manifest Communications) |
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Best Use of Events & Live Marketing |
Armstrong Ceilings – (TLC PR) The Howarth Timber Group – (Harris Associates) NICEIC and NQA SitexOrbis Limited |
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Best Use of Direct Marketing |
Integrity Software –(CIB Communications) Travis Perkins |
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Best use of Advertising |
Cemex UK – (Key Parker Ltd) Zoom Ready – (MRA Marketing) NICEIC – (Cogent Elliott) Saint-Gobain Glass (Planitherm) – (Rare Creative Group) |
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Best Branding & Positioning |
Celotex – (CFA/ One Agency) Lafarge Cement UK – (McCann Manchester) Pickerings Lifts – (Golley Slater) Polypipe – (Rare Creative Group) Rexel – (The Think Tank) |
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Agency of the Year |
CFA CIB Communications Edson Evers Public Relations Ltd Harris Associates Ridgemount PR SLG Marketing Ltd |
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Marketing Team of the Year |
NICEIC - Ascertiva Group JPCS Knauf Drywall Lafarge Cement UK - McCann Manchester |
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Emerging talent – Young Marketer of the Year |
Sophie Lam - Asite Bex Hartlebury - Celotex Kimberley Workman - Pickerings Lifts |
For further information or to book a seat at the awards evening, go to http://www.cmawards.co.uk/
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