The company said that the move would offer customers ‘greater clarity and a more seamless service’.
Until now, access rental businesses Panther and Nationwide Platforms, along with vehicle mount specialists EPL Skylift, have operated under the umbrella brand Lavendon Access Services. This reflects Lavendon's aggressive acquisition strategy of recent years. Several acquired companies retained their own brand identity for a period because they were seen to have value.
Nationwide Platforms chief executive Mike Potts said: “Our customers will continue to do business with the same powered access specialists they have always dealt with. Now we’ll be able to offer them access to our entire fleet, allowing us to make sure they have access to the right product, at the right place, every time.
“As a business we are always striving to take new steps in delivering the service our customers should find in a market leader. I am confident that the new single UK brand will help us move forward and be of great benefit to those we serve.
“In addition to this, we are investing up to £25m in new equipment for 2012, supplementing our already extensive range of powered access equipment.”