The detailed application for the first phase of development to be delivered by Persimmon Homes comprises 229 homes. The application also sets out proposals for a children’s play area and new park, with the opening up of the River Arrow (which has been in culvert since the 1930s) and traffic calming measures for Groveley Lane.
The application has been made alongside an outline application for the overall site which proposes up to 725 new dwellings, with future plans for a new community centre.
Subject to planning approval, work could start on site in early 2012.
St Modwen planning manager Richard Hickman said: “The former Longbridge East Works provides an excellent opportunity to deliver a new development which will integrate with the established community at Cofton Hackett through a mix of family homes.
“The Longbridge Area Action Plan identified the Longbridge East site primarily for new housing and feedback gathered at a public consultation event held in May showed that local people were largely supportive of the plans. As a direct result to the consultation, we have now also allowed for the provision of a wider range of accommodation for the elderly in the later phases of the development.”
St Modwen, and Persimmon have set up a joint venture to develop an initial 2,000 homes on seven sites owned by St. Modwen across the UK, one of which is Longbridge East.
St. Modwen has invested more than £85m at Longbridge since acquiring the 468-acre site in 2003. So far it has built: the Innovation Centre, which has more than 40 occupiers employing 240 people; its sister building Two Devon Way, which is 80% let; two new units at the Cofton Centre; and the £66m Bournville College, opening this month.
Under construction are 115 new homes on Lickey Road and a youth centre. Work will soon start on the £70m Longbridge town centre scheme.
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