Visitor levels to sites have been 6% ahead of last year from the start of the autumn season and cancellation rates continue to run at historically low levels at 20%, the company said.
Persimmon launched a new 10-year strategy in February, focusing on profitability, free cash generation and maximising selling prices. Although prices have remained stable, Persimmon’s average selling price is up 5% this year to £172,000 due to change in sales mix.
The company is fully sold up for the current year and has more than £50om in forward sales reserved beyond 2012, up 5% on this time last year.
Persimmon has acquired more than 5,500 plots since 1 July, including 1,600 plots in the southeast with the acquisition of Hillreed Homes last month, adding to the 5,779 new plots acquired in the first half of 2012. Since 1 July, about a third of the acquired plots have been converted from the strategic landbank.
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