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Thu September 24 2020

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Porsche moves into construction

6 Dec 11 Porsche Design Group has done a deal with a US property developer to take the brand into the residential property market.

Its first project with Dezer Properties is a proposed 57-storey ‘ultra-luxury’ tower where a robotic parking system will allow owners to park in ‘sky garages’ directly next to their apartments.

Plans for the 132-residence tower have been approved by Florida’s City of Sunny Isles Beach.

The Porsche Design brand was founded by Professor Ferdinand Alexander Porsche, the designer of the 911 sports car. “I could not envision a more exceptional project for our brand,” said Porsche Design Group CEO Dr Juergen Gessler. “The Porsche Design Tower would be representative of our company’s commitment to engineered luxury and the fundamentals that redefine luxury and deliver technically inspired products, such as this state-of-the-art parking system.”

The proposed building will feature three circular platforms at the building’s centre which operate as passenger-speed ‘automobile elevators’ equipped with sensors that will take vehicles and their owners to their designated floor. The cars will then be parked at one of 284 robotic parking spaces adjacent to the owners’ units.

“Our development team is confident this building will serve as a catalyst for other Porsche Design Towers throughout the world,” said Dezer Properties president Gil Dezer. “There would simply be no other building in the world with such unsurpassed technological and design elements. The design team engaged in conceptualizing the Porsche Design Tower has addressed every imaginable detail a potential owner might anticipate. It has been nothing short of a privilege working with such an esteemed group of dedicated professionals.”

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