Scale models of a pink Case backhoe loader have gone on sale at Case’s online shop: www.caseceshop.com. The models are scale replicas of a full size Case 580 machine that was painted pink at the Case Burlington plant in Iowa (USA) to raise awareness about cancer. This was the idea of Marvin Linder, a design engineer at the plant, after his wife Leslie died of breast cancer.
“We have had many employees and family members affected by cancer over the past few years,” said Marvin Linder. “I wanted to make this a big cancer push for awareness and help raise money at the same time.” The backhoe loader, proudly bearing a special decal reading Digging for a Cure, has been creating awareness for cancer and helping raise donations at events throughout the state since 2011.
"I once saw a pink fire truck, and I thought it was a neat idea," said Linder. "I thought why can't we do something like that to help our Relay for Life team and have more awareness of cancer in itself?” Linder is captain of the Case Crusaders, the Burlington plant’s volunteer group participating in the American Cancer Society Relay for Life’s National Corporate Team Program.