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Sun June 20 2021

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Groundforce brings back Robbins to drive European expansion

26 Aug 16 Britain might be Brexiting but Groundforce is targeting mainland Europe with a vengeance.

Groundforce's new European sales director Nigel Robbins
Groundforce's new European sales director Nigel Robbins

Groundforce has brought Nigel Robbins back into the fold of the VP group to head up this push as European sales director.

Mr Robbins returned to the UK earlier this year after four years in Australia setting up a hydraulic ground shoring division for Coates Hire. He previously spent nearly 20 years in sales positions with Groundforce and sister companies Hire Station and ESS Safeforce.

In his new job Nigel Robbins, 51, is overseeing Groundforce’s expansion across mainland Europe including Scandinavia, Italy, France, and Germany, where the company already has offices.

“I’m excited by the opportunities that exist, buoyed by the fact that I will be fully supported by the best in the business,” he said. “Our challenge is to further encourage the industry to change from more traditional shoring methods to time saving, cost effective alternatives and ensure Groundforce is the option of choice for the ground engineering and civil engineering companies in these new markets.”

Groundforce has notched up some high-profile projects in Europe including the new M9 museum and Isola Serafini navigation basin projects in Italy, an extension to the Paris Metro and the Barcode project in Oslo.

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