The company, which has thirty branches across Wales, has signed a three-year agreement with the reigning Magners League Champions.
Formed in 2003 following a merger between Welsh rugby clubs Neath and Swansea, the Ospreys are the leading team in Wales and are firmly established among Europe’s leading clubs. Their success in the Magners League last season, where they defeated Leinster in the Grand Final in Dublin, saw them become the first side to win three Celtic League titles, following previous success in 2005 and 2007. In addition, they won the 2008 Anglo-Welsh Cup, defeating Leicester in front of more than 50,000 at Twickenham, while they have reached the final eight in Europe’s premier competition, the Heineken Cup, in each of the last three seasons.
Under the deal, the Jewson logo will feature on the right arm of the Ospreys jersey, which is the second biggest selling club shirt in the UK and Ireland, with 45,000 sold during the 2009/10 season.
Steve Went, Jewson Area Director for South Wales commented:
“Wales is renowned for its rugby talent and the Ospreys in particular are at the forefront of not only the Welsh but the International rugby scene.
Jewson has a strong presence in Wales with a large customer base; we recognise their passion for the sport and are proud to make this official association with the club. We look forward to cheering the Ospreys on over the forthcoming seasons”
Ospreys Managing Director, Roger Blyth, said:
“We are delighted that Jewson have agreed to come on board as a sponsor ahead of the coming season. We have worked extremely hard to develop a strong brand, and it is particularly satisfying that the strength of the brand is such that we are able to confirm a sponsor of the calibre of Jewson.
We are extremely grateful to all our sponsors and partners, who have a big part to play in what we are attempting to do here at the Ospreys. Our goal is to create a sustainable rugby organisation that is leading the way, on and off the pitch, and the assistance we receive from these businesses is essential if we are to achieve our goals.”
The Ospreys playing squad includes a host of world rugby’s leading names, including 2008 IRB World Player of the Year Shane Williams, Wales captain Ryan Jones, and 2009/10 Irish Player of the Year Tommy Bowe, as well as New Zealand All Blacks legends Marty Holah and Jerry Collins. In 2008, Wales coach Warren Gatland set a new world record for players selected from one club for an international match, when he included 13 Ospreys in his side to face England at Twickenham, a game that Wales won 26-19, with all the points coming from Ospreys players.